I chose this chapter because I think visual arguments are very interesting. I am a very visual person and it is easier for me to understand things when they are connected to an image. An example where some other people in the world have the same opinion was in the Kennedy Nixon debate. It was the first debate to be televised and it definitely had its differences from the previous method, radio. The viewers saw a proud, handsome and confident Kennedy and a feeble pale Nixon and their choice began to follow more on appearance. This is a good example of visual arguments because it proves the point that visual objects have an impact on peoples’ emotions.
Another thing I found interesting was when the chapter talked about colors and fonts effecting peoples’ decisions and emotions. Different fonts such as sans, sans serif, and decorative fonts all are connected with different emotions which can change the way something is read. A formal paper written in Curlz Md might not be as credible or make as much sense because it wont be taken seriously. This can be useful when writing a paper and needing to chose a font.
Something that can help create logos is visual aids such as charts and graphs. This helps the audience see official data in an organized way. It is also more pleasing to the eye and interesting to see something in this way instead of listed or written out.
I chose this image for a few reasons. First, I love both Fred Astaire and Ginger Rogers. Also because it promotes women's rights. It shows that women can do anything men can, but with a little ummmph! I also thought it was humorous that there are two women are holding large men's underwear, almost implying that they "wear the pants". I thought this was a good example of visual argument, even though it is not an advertisement.
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